What does the evidence point to? There is no point re-inventing the wheel or trying endlessly to strategise your brand content. How HAVE you been engaging with your people online? And what has been working? If that method keeps your people engaged then continue on.
MY NEW MANTRA: If it ain't broke then just expand it!
I’m new in my vlogging journey. I went from my podcast channel with a camera/mic setup on my usual set to planning your typical how-to vlogs on my separate channel. It felt difficult whilst shooting and watching back. It just wasn’t flowing.
I realised that a majority if not all of my content (podcasts, instagram, videos) are unscripted and commentary style conversation. So why would I now try to produce manicured, scripted, and overly edited TALKS when it doesn’t meet the following criterion:
- Can I easily capture and produce this way every day?
- Is my style and ‘behaviour’ reflecting how I am on all other platforms?
- Am I talking like I would to a friend/client/or someone I am interviewing for my podcast?
If the answer is YES to all three of these then I am being consistent with my brand voice and am simply expanding my brand by producing more commentary style content. PHEW.
The best brand audit is to look at the evidence. What HAVE you been putting out there and WHAT is sticking? There’s all sorts of advice out there but the best advice is your own evidence. That’s what you can measure and that’s what will ensure you expand and progress.
IMAGE: MARK MAWSON PHOTOGRAPHY
I VLOGGED ABOUT 'KEEPING THE SAME ENERGY' AND BEING CONSISTENT WITH YOUR BRAND VOICE: