A new and upcoming talent with literally YEARS of experience.
"We all have our time. It’s about knowing your voice and using it when you’re at your most knowledgeable"
I’m Serena Hussain, a Coach, Strategist, Speaker, and also a Podcaster from London recording in my South London home studio. Over a period of nearly 20 years I’ve amassed a great deal of experience in entrepreneurship, content production, PR, publicity, marketing, journalism, digital media, and being a freelancing consultant for other entrepreneurs and small businesses. My coaching method with other creatives and brands is conversational and usually over a call unless they can meet in person.
My podcast audience are mainly those seeking insight, ideas, and information with regard to cultural and creative commentary. I took to producing podcast content out of a desire to establish my own new media content platform ‘LIFE VOCABULARY’ which captures in depth conversations and essential grey-area conversations with creatives, artists, and thought leaders of diverse descriptions. Out of that passion and dedication for producing weekly content for youtube, soundcloud, and my site www.lifevocabulary.com, I began to cultivate my own voice; building as I created - which is a process in itself. This creative process and path which many creators take is one which I promote and encourage in my blogs, vlogs, and now my own podcasting endeavours “The Serena Hussain Podcast” which runs alongside the Life Vocabulary podcast.
I began my first podcast in 2016 around the time they officially took-off, and have learnt much about how much time and attention it takes to build a brand, give rise to an idea, strategise as you create, and how powerful a podcast can be when wanting to build your own brand, your own brand voice and brand identity. This kind of brand building should not be taken for granted if successfully honed and crafted through sheer engagement consistently over a long period of time with your community and audience.
Creativity doesn’t have to mean without strategy or outcome; without goals or objectives; without a plan or progression. Absolutely not. It’s about knowing how to be smart since we know how to work hard as Creators in this new digital era. Luckily I came from copywriting, branding, and knowing how to produce a brand narrative for others, which I somewhat painstakingly have managed to create for myself - although I wouldn’t say no to outsourcing or collaborating with an entity like myself. Why? It helps to have another supportive voice and perspective to help build and propel your vision. This is what I do for my clients.
As a Londoner, I do tend to attract Londoners whom are active on youtube and social media since we all love to meet individuals we are inspired by via our screens. This has been the most valuable takeaway from social media. But being aware of the tentacles of algorithms and having agency over our mental health is vital for us all to grow and progress as creatives. I passionately speak about the rise of influence via social media and how we must encourage and establish more constructive conversation, debate, and discussion so that we propel thought and not be so comfortable holding extreme positions. It’s vital we get comfortable with not knowing all the answers since that builds more connections and community.
These are all cultural and creative matters which I dreamt of talking about as a radio host, or a presenter on mainstream tv when I was younger and in my 20’s. After becoming a parent, and building my own independent path, I realised that the best way for me to forge the career of my dreams was by creating my own content and platform to not only achieve exposure but also practice. Practicing speaking your voice is a very powerful endeavour and it enables you to really mature in your delivery and confidence.
I take great inspiration and motivation from the UK Spoken Word Poetry community. They are all vital and diverse in their social commentary and it’s definitely been a movement I’ve been all too happy to spotlight and encourage. The Poets may be completely new to poetry or MC’s turning their hand from rap to poems. Their perspectives are what count which is why I sought to interview them and help them with exposure via my podcast Life Vocabulary, but also via my professional coaching, branding, and PR services.
I happened to create a lane for myself which had me speaking to and speaking with the same exact community of individuals, all hungry for more authentic information and the dissemination of it. We all adore Ted Talks and Speakers who reveal themselves. They share their stories and inspire others to progress by relating to a struggle or painful experience. There is great power in sharing this kind of content which is why I like to dig deep with those I podcast with but also clients I work with in order to get to the delicious depths of a story. Be it one for the podcast or one for a personal branding exercise. This innate method which I have cultivated over nearly 20 years has served me well and enabled me to establish the platforms and work I have today.
I adore connecting with others, regardless of where you find yourselves in life. We have all been, and will be, exactly where you find yourself today. We are no different and no better than one another. Whilst in some cases this is true, in other cases (when it comes to the experience of race/ethnicity in our current world) this is not true. The realities of life are ones I am keen to share and talk about. If you too have strong opinions and perspectives which you would like to share, and a conversation together is possible, then let’s talk. EMAIL me.
I love initiating grey-area conversations, capturing them, and extracting stories from inspirational individuals. I started LIFE VOCABULARY (the podcast and site) to provide insight on cultural and creative matters. It's not about being academics, but more about having regular conversations and sparking healthy debate.
My BRAND 'VOICE' work is all about identifying and articulating a brand story for a client who are usually Performance Artists, Creatives, and Entrepreneurs.
I COACH individuals in an honest conversational way which aligns them to their creative and brand goals.
Connect with me and share your story: email@example.com / DM me on IG.